In the ongoing battle against youth vaping, a recent study conducted by one of the world’s leading behavioral science research centers has provided some encouraging findings. The study, funded by the Glasgow-based Centre for Substance Use Research (CSUR), focused on the use of BIDI® Stick disposable electronic nicotine delivery systems (ENDS) among 13-to-20-year-olds in the United States. The research aimed to shed light on the prevalence of underage usage of these products and their potential impact on the recent growth in the use of disposable e-cigarettes by U.S. youth.
Low Underage Use of BIDI® Stick ENDS
Published in the Harm Reduction Journal on July 5, 2023, the peer-reviewed study brought forward some striking results. Among the 1,215 youth aged 13 to 17 years who participated in the research, less than 1% reported ever trying a BIDI® Stick. For young adults aged 18 to 20 years (1,125 participants), 3.9% had tried a BIDI® Stick at some point, but only 0.6% were current users. This indicates that the underage use of BIDI® Stick disposable ENDS is remarkably low.
A Representative Sample
The strength of the study lies in its approach to data collection. The researchers based their findings on a probability-based sample of U.S. youth and young adults, ensuring that the results could be applied to the wider population of underage individuals in the country. By utilizing this Institutional Review Board (IRB)-reviewed research, the study gains credibility and relevance beyond its original sample.
Bidi Vapor’s Commitment to Discourage Youth Vaping
Niraj Patel, the founder and CEO of Bidi Vapor, LLC, located in Melbourne, Fla., expressed his satisfaction with the study’s results. He stated, “These findings corroborate our efforts and commitment to discouraging youth vaping, and specifically our efforts at eliminating access and appeal.” Despite being one of the top-selling disposable ENDS manufacturers in the U.S., according to Nielsen data, Bidi Vapor’s products have an almost negligible presence among minors and young adults.
Youth-Centric Decisions by Bidi Vapor
To further discourage underage access to their products, Bidi Vapor has made critical decisions targeting youth consumption. They have chosen not to sell their products online, directly to consumers, as online “stores” are a popular method for minors to obtain vape devices. Additionally, Bidi Vapor employs various prevention strategies, such as using nondescript flavor names, neutral packaging, and a formulation that appeals primarily to adult smokers. Furthermore, they have limited their presence on social media platforms, ensuring that their products do not inadvertently appeal to the younger audience.
Regulatory Scrutiny and Compliance
Bidi Vapor’s commitment to adhering to regulations is evident in the scientific review of their 11 flavored BIDI® Stick ENDS devices by the U.S. Food and Drug Administration (FDA). While they faced marketing denial orders (MDOs) for non-tobacco flavored product applications in September 2021, the U.S. Court of Appeals for the Eleventh Circuit overturned these orders in August 2022, citing violations of the Administrative Procedure Act. As a result, Bidi Vapor can continue to market and sell its products during the FDA’s application review period, under FDA enforcement discretion.
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Conclusion
The research conducted by the Centre for Substance Use Research (CSUR) has revealed that underage use of the BIDI® Stick line of disposable electronic nicotine delivery systems (ENDS) is exceedingly low. This finding is crucial in the fight against youth vaping. Bidi Vapor’s efforts to discourage youth consumption, combined with their compliance with regulations, are commendable steps in ensuring that their products do not contribute to the growth of underage e-cigarette usage in the United States.
FAQs
- Are BIDI® Stick disposable ENDS safe for adult use? Absolutely! Bidi Vapor has formulated their products with adult smokers in mind, and they have made significant efforts to appeal exclusively to this target audience.
- What measures has Bidi Vapor taken to prevent underage access to their products? Bidi Vapor has decided not to sell their products online, directly to consumers, and they use neutral packaging and nondescript flavor names to deter minors. They also work with retailers to ensure strong age-verification practices.
- Is Bidi Vapor involved in any further research on the use of their products? Yes, Bidi Vapor is committed to independent research, and they are actively participating in the scientific review process with the FDA for their flavored BIDI® Stick ENDS devices.
- How does the study’s approach to data collection ensure reliability? The researchers used a probability-based sample of U.S. youth and young adults, making the study’s findings applicable to a broader population of underage individuals in the country.
- What is the significance of the study’s publication in the Harm Reduction Journal? The publication in a peer-reviewed journal adds credibility to the study’s results and conclusions, making it an essential reference for policymakers and health officials.